Undergraduate Bulletin > Marketing, Entrepreneurship, and Hospitality & Tourism Management
Department of Marketing, Entrepreneurship, and Hospitality & Tourism Management
Bryan School of Business & Economics
366 Bryan Building
336/334-3797
www.uncg.edu/bae
Faculty
Sevil Sonmez, Professor and Head of Department
Professor Welsh (Hayes Distinguished Professor of Entrepreneurship)
Associate Professors Brown, Byrd, Canziani, Hsieh, Roehm, Williamson
Assistant Professors Griffiths, Memili
Lecturers Garrett, James, Mackowski
Mission Statement
The mission of the Department of Marketing, Entrepreneurship, and Hospitality & Tourism Management is to support the mission of the Bryan School, primarily through the imparting of knowledge through instructional programs and secondarily through the creation of knowledge through basic and applied research. A third priority is to provide service through involvement in University, professional and community activities.
The Department of Marketing, Entrepreneurship, and Hospitality & Tourism Management offers two majors that lead to the Bachelor of Science degree, Marketing and Entrepreneurship, and one major that leads to the Bachelor of Arts degree, Hospitality & Tourism Management.
Entrepreneurship Major
Entrepreneurship is defined as the process of creating new enterprises that are sustainable and build value, whether they be for-profit or not-for-profit, economic, social, artistic, cultural, educational, or intellectual.
Hospitality & Tourism Management Major
The Hospitality & Tourism Management major prepares students for a variety of management positions in the hotel, restaurant, and travel and tourism fields. Students first complete a set of courses that gives them a broad foundation in all areas of hospitality and tourism management. Students select one of two concentrations: hotel and restaurant management or travel and tourism management. All students complete a business minor.
Marketing Major
The Marketing major is concerned with the development and pricing of products, selection of distribution channels, and promotion of products to consumers and businesses. This major leads to careers in sales, sales management, advertising, and retailing as well as marketing management.
