Undergraduate Bulletin > Business Administration > Major-Marketing

Marketing Major (MKTG)

General Program Requirements

1. Formal admission to Marketing:
   1. Successful completion of ACC 201, 202; CST 105; ECO 201, 202, 250; ENG 101 or FMS 115 or RCO 101; ISM 110, 280; MAT 120 or 191
   2. A cumulative GPA of at least 2.0
2. Grades of C or better in courses used to meet concentration requirements
3. 122 s.h.
4. At least 50 percent of the business semester hours required for the degree must be earned at UNCG

I General Education Core Requirements (GEC)

See complete GEC requirements and approved course listings for all categories.

Core Category	S.H.
Students may select courses for:
Literature (GLT)	3
Fine Arts (GFA)	3
Historical Perspectives on Western Culture (GHP)	3
Natural Sciences (GNS) one must be a laboratory course; each must have a different departmental prefix	6–7
One additional GLT, GFA, or GPR course	3
Department specifies courses for:
Mathematics (GMT) MAT 120 or 191	3
Philosophical, Religious, Ethical Principles (GPR) PHI 361	3
Reasoning and Discourse (GRD) ENG 101 or FMS 115 or RCO 101, and CST 105	6
Social and Behavioral Sciences (GSB) ECO 201 and 202	6

 

II General Education Marker Requirements

See details and courses. It is possible to meet all GE Marker Requirements while completing the GE Core requirements or courses required by the major/concentration.

 

III Major and Related Area Requirements

1. ACC 201, 202; BUS 105A2; CST 1051; ECO 2011, 2021, 250, 3001; ENG 1011; FIN 315; ISM 110, 280; MAT 1201 or 1911; MGT 3011, 3091, 312, 330, 491; MKT 320; PHI 361; SCM 302
2. Global and Cultural Perspectives
   
   

   The Bryan mission emphasizes successful performance in a global economy. Our student learning objectives include the following common learning objective for all of our Bachelor of Science programs (with the exception of the Economics and the Consumer, Apparel, and Retail Studies majors): Students can evaluate the role global markets have on management decisions and formulate appropriate strategies to improve performance in the world economy. There are four learning dimensions for this learning objective (Objective #5):
   

   • 5.1 Identifies global issues relevant to a business decision.
   • 5.2 Considers global consequences of human and financial resources management.
   • 5.3 Appreciates the challenges of accessing supply sources, financial markets, and intellectual capital in a global market (barriers to entry, etc.).
   • 5.4 Recognizes the dynamic nature of international political, environmental, and legal forces and their implications for organizations and the ways in which they operate.
   The Bryan School uses MGT 301 to deliver much of the content/knowledge required for Dimension 5.2 above, and ECO 300 to deliver Dimensions 5.3 and 5.4. A variety of courses can be used to improve our students' understanding of Dimensions 5.1, 5.3, and 5.4 based on the match between the learning dimensions and the specific course learning objectives, and the student work products required in these courses.
   
   Our Global and Cultural Perspectives requirement for all Bachelor of Science majors include foreign language through the 102 level of any one specific language—the typical sequence of UNCG courses for foreign languages is 101 and 102. Students may be exempted from the beginning levels through a placement test. Students studying abroad may fulfill the foreign language requirement by taking any foreign language course in the host-country language, at any level.
   
   Students must also select a Global and Cultural Perspectives (GCP) elective from the following:
   
   Any foreign language 203 course or a 101-level course in a second foreign language; BUS 342 or ENT 342, CHI 220, ECO 100, ECO 365, FIN 444, FRE 232, FRE 241, FRE 341, GEO 315, GEO 333, JNS 220, MGT 304, MKT 426, PSC 290, PSC 350, PSC 355P, SOC 202, SOC 344, SPA 233, SPA 240, or SPA 341.
   
   Non-native speakers of English are exempted from the foreign language and GCP elective requirements, but must complete ECO 300 and MGT 301.

1MAT 120 or 191 fulfills GMT; ENG 101 or CST 105 fulfill GRD; ECO 201 and 202 fulfill GSB; ECO 300 and MGT 301 fulfill 6 semester hours of GL requirement; MGT 309 fulfills major WI and SI; CST 105 fulfills SI outside major.

2BUS 105A is for students entering UNCG as freshmen and must be taken during the first two semesters of enrollment. Students are encouraged to take BUS 105A during their first semester if space is available.

IV Additional Requirements

MKT 422, 424, 426, 429, and any two of the following: BUS 450; MKT 325, 326, 327, 421, 427, 450, 493. All students pursuing the Marketing major must receive a C (2.0) or better in MKT 320. Note: Only one elective can be an internship course such as BUS 450, MKT 427, or MKT 450. This does not restrict students from taking additional internships, only that one internship course may count as a Marketing elective.

V Electives

Electives sufficient to complete 122 total semester hours required for the degree.

Continuation Requirements

Students who have been admitted to the Marketing Major must be in good academic standing at UNCG, must maintain at least a 2.0 cumulative GPA, and must make a grade of C or better in the course work required for their major.