Courses for Undergraduates
261 Introduction to Consumer Retailing (3:3)
Overview of consumer and apparel retailing, focusing on basic retail principles. Analysis of retail interfaces with special emphasis on fashion retailing and related consumer products. Career opportunities investigated. (Formerly TDM 261)
361 Fundamentals of Retail Buying and Merchandising (3:3)
Pr. grade of C or better in MAT 115, CRS 231, RCS 261
Investigation of the roles and responsibilities of buyers and managers in retail operations. Fundamentals of merchandise mathematics and buying. (Formerly TDM 361)
362 Integrated Marketing Communications for Apparel and Consumer Retailing (3:3)
Integrated marketing communication approach to consumer, apparel, and retailing communication issues. Special emphasis put on professional oral and visual communication of advertising and promotional concepts. (Formerly TDM 362)
464 Multicultural and Multichannel Retailing (3:3)
Pr. RCS 261, 361
Investigation of consumer benefits offered by multichannel
retailing of apparel and related consumer products. Focus on the importance
of culture to successful retailing to diverse global consumers. (Formerly
TDM 464)
Courses for Advanced Undergraduates & Graduate Students
560 Advanced Retail Buying and Planning (3:3)
Pr. grade of C (2.0) or better in RCS 261, 361, 362, or graduate standing
An intensive analysis of marketing principles applied to the textile products industry. (Formerly TDM 560)
584 Retail Strategy (3:3)
Pr. RCS 464 for undergraduates; RCS 560 for graduate students
Investigation of retailing from a strategic perspective. Concepts are analyzed and integrated into applied problem-solving scenarios focused on consumer needs. (Formerly TDM 484 and RCS 484)
Please refer to The Graduate School Bulletin
for additional graduate-level courses.
