Undergraduate Bulletin > Business Administration > Major-Marketing

Marketing Major (MKTG)

Degree: Bachelor of Science

Required: 122 semester hours, to include at least 36 hours at or above the 300 course level

AOS Code: U327

General Program Requirements

Formal admission to Marketing:
1. Successful completion of ACC 201, 202; CST 105; ECO 201, 202, 250; ENG 101 or FMS 115 or RCO 101; ISM 110, 280; MAT 120 or 191
2. A cumulative GPA of at least 2.0
Grades of C or better in courses used to meet concentration requirements
122 s.h.
At least 50 percent of the business semester hours required for the degree must be earned at UNCG

I General Education Core Requirements (GEC)

See complete GEC requirements and approved course listings for all categories.

Core Category	S.H.
Students may select courses for:
Literature (GLT)	3
Fine Arts (GFA)	3
Historical Perspectives on Western Culture (GHP)	3
Natural Sciences (GNS) one must be a laboratory course; each must have a different departmental prefix	6–7

Department specifies courses for:
One additional GLT, GFA, or GPR course or foreign language XXX 203B (e.g., SPA 203B) or equivalent	3
Mathematics (GMT) MAT 120 or 191	3
Philosophical, Religious, Ethical Principles (GPR) PHI 361	3
Reasoning and Discourse (GRD) ENG 101 or FMS 115 or RCO 101, and CST 105	6
Social and Behavioral Sciences (GSB) ECO 201 and 202	6

II General Education Marker Requirements

See details and courses. It is possible to meet all GE Marker Requirements while completing the GE Core requirements or courses required by the major/concentration.

Students may select courses for:

Global/Global Non-Western Perspectives (GL/GN)
four (4) courses carrying GL/GN markers: 3–6 s.h. (1–2 courses) of the same foreign language depending upon placement; 2–3 additional GL/GN courses, one of which must carry the GN marker

One Speaking Intensive (SI) Course
In addition to this SI Marker requirement, students must also complete a second SI course within the major. All programs have identified at least one course among their major requirements that is taught as Speaking Intensive.

One Writing Intensive (WI) Course
In addition to this WI Marker requirement, students must also complete a second WI course within the major. All programs have identified at least one course among their major requirements that is taught as Writing Intensive.

III Major and Related Area Requirements

ACC 201, 202; BUS 105A2; CST 1051; ECO 2011, 2021, 250, 3001; ENG 1011; FIN 315; ISM 110, 280; MAT 1201 or 1911; MGT 3011, 3091, 312, 330, 491; MKT 320; SCM 302
Nine (9) s.h. of a foreign language; see Foreign Language Requirements for details.

1MAT 120 or 191 fulfills GMT; ENG 101 or CST 105 fulfill GRD; ECO 201 and 202 fulfill GSB; ECO 300, MGT 301, and foreign language fulfill 9–12 s.h. of GL/GN requirement; MGT 309 fulfills major WI and SI requirements; CST 105 fulfills SI requirement outside major.

2BUS 105A is for students entering UNCG as freshmen and must be taken during the first two semesters of enrollment. Students are encouraged to take BUS 105A during their first semester if space is available.

IV Additional Requirements

MKT 422, 424, 426, 429, and any two of the following: BUS 450; MKT 325, 326, 327, 421, 427, 450, 493. All students pursuing the Marketing major must receive a C (2.0) or better in MKT 320. Note: Only one elective can be an internship course such as BUS 450, MKT 427, or MKT 450. This does not restrict students from taking additional internships, only that one internship course may count as a Marketing elective.

V Electives

Electives sufficient to complete 122 total semester hours required for the degree.

Continuation Requirements

Students who have been admitted to the Marketing Major must be in good academic standing at UNCG, must maintain at least a 2.0 cumulative GPA, and must make a grade of C or better in the course work required for their major.