Courses for Undergraduates
320 Principles of Marketing (3:3)
Pr. ISM 110, ECO 201, ACC 201, CST 105, and any one of the following: MAT 115, 120, 150, 151, 191, 292; or admission to Bryan School approved program
Introduction to marketing with an emphasis on market segmentation, targeting, and positioning for consumer and business markets in domestic and international economics.
325 E-commerce in Marketing (3:3)
Pr. grade of C or better in MKT 320; admission to a program of study in the Bryan School
Introduction to e-commerce. Online and offline assignments, lectures, in-class group projects, case analyses, discussions and presentations.
326 Introduction to Retailing (3:3)
Pr. grade of C or better in MKT 320; junior standing; admission to approved program
Introductory course in the fundamentals of store organization, management, and merchandising.
327 Selling and Sales Management (3:3)
Pr. grade of C or better in MKT 320; junior standing; admission to approved program
Problems in selling and sales management are dealt with from the strategic marketing perspective. The sales management process is addressed from the perspective of the profit-maximizing allocation of resources of the firm.
403 Entrepreneurial Marketing (3:3)
Pr. grade of C or better in MGT 312 or MKT 320; senior standing; admission to approved program
Focuses on marketing strategy, planning, and tactics for entrepreneurial firms. Addresses general marketing issues and specific “real world” marketing problems. Entrepreneurial firms serve as clients for student consulting teams. (Spring) (Same as ENT 403)
408 Operating Problems in Retailing (3:3)
Pr. MKT 326 and 327; junior standing; admission to approved
program
Examination and evaluation of politics and practices in retailing, with emphasis on advertising and its economic significance.
418 Advanced Merchandising (3:3)
Pr. MKT 326 and 327; junior standing; admission to approved program
Merchandising policies, buying, stock planning and control, and merchandise pricing in modern retail stores.
421 Promotion Management (3:3)
Pr. grade of C or better in MKT 320; admission to approved program
Promotion process and decision criteria for making promotion management decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, and other promotional tools from a management decision-making viewpoint.
422 Fundamentals of Marketing Research (3:3)
Pr. ECO 250, grade of C or better in MKT 320; admission to approved program
Marketing information systems, sampling theory, experimental design, psychological scaling techniques, longitudinal analysis. Particular attention to assumption structure underlying each technique. Case studies and problem approach. Student develops programs of action on basis of marketing research results.
424 Consumer Behavior (3:3)
Pr. grade of C or better in MKT 320; junior standing; admission to approved program
Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.
426 International Marketing (3:3)
Pr. grade of C or better in MKT 320; admission to approved program
Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases.
427 Personal Selling Internship (3:0:9)
Pr. junior or senior standing; 2.50 or higher GPA; C or better in MKT 320; or permission of instructor
Grade: Pass/Not Pass (P/NP)
Minimum of 100 hours planned work experience in an organization with a personal sales force. Instructor will provide placement or must approve placement in advance. (Same as ENT 427)
429 Advanced Marketing Management (3:3)
Pr. MKT 422 and 424; admission to an approved program
Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan. (Formerly MKT 321)
450 Marketing Internship (3:0:9)
Pr. MKT 320 and 422, 2.75 or higher GPA, and permission of instructor
Grade: Pass/Not Pass (P/NP)
Planned work experience in a marketing firm or the marketing department of a business/organization. Instructor must approve internship in advance.
493 Honors Work (3–6)
Pr. permission of instructor; 3.30 GPA in the major, 12 s.h. in the major
May be repeated for credit if the topic of study changes.
